Berjaya Corporation Bhd (BCorp) has inked an agreement with China Sports Lottery HKJC Infotech (Beijing) Co. Ltd to cooperate on lottery management, business development and technical and market solutions and explore opportunities to jointly develop the third-party lottery market under a responsible gaming framework.
The agreement will be for an initial five-year term commencing from Aug 26, subject to renewal.
The tie-up aims to further enhance the technical and business management capabilities of BCorp in lottery operations, enrich its lottery product offerings, and study opportunities for expanding into the third-party lottery market.
China Sports is a Sino-foreign cooperative joint venture established by China Sports Lottery Technology Development Co. Ltd and HKJC Business Ventures (China) Ltd, a business unit of the Hong Kong Jockey Club.
China Sports, which is the core technical service provider of sports lottery in China, provides technical services on various types of lottery product design and development, operation and promotion, technical architecture design, core trading system research and development, testing and operation services and lottery omni-channel construction.
BCorp executive chairman Tan Sri Vincent Tan said, “This agreement is the result of constructive engagement and negotiations between BCorp and China Sports following their successful experience-sharing and training in 2018 and 2019 on mobile phone and internet lottery distribution channels and lottery development as encouraged by the “Belt & Road” Initiative in China and Hong Kong.
“Through this collaboration, the BCorp Group will be able to leverage on the expertise and experience from China Sports to further enhance our existing lottery business as well as explore fresh opportunities in the lottery and gaming industry in new regions,” Tan added.